Psychology Commons^™

Sex, Power, And Women: Female Viewers’ Perceptions Of Popular Music Video Themes, Whitney Stefani, Ralf R. Greenwald

Student Published Works

Research has linked viewing highly sexual music videos with increased gender role acceptance, and concern over personal physical appearance. However, very few studies have assessed individual differences in how music video sexual content is perceived, and no studies to date have addressed non-objectifying sexual content. In the present study, fifteen college women were exposed to 21 pop music videos and asked to categorize each video on the basis of whether it depicted women a) as sex objects, b) using sex as a source of power, or c) non-sexually. At least one video achieved perfect consensus amongst the participants for each …