Psychology Commons^™

Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney

FIU Electronic Theses and Dissertations

Music is omnipresent in consumer environments and is classifiable by multi-dimensional measures of affect. This research explores the relationship between affect perceived within music, and how the resulting affective state created by music influences product evaluations.

Three essays explore the relationship between affect valence and purchase intent, the moderating influence of music arousal, and the effect of positive affect cues perceived in products. Four studies provide supporting evidence that music influences product evaluations in the same direction as the music affect valence. Experienced affect in the listener mediates the relationship between music affect and product evaluations, and arousal moderates the …

Peculiar Attunements: How Affect Theory Turned Musical [Table Of Contents], Roger Mathew Grant

Philosophy & Theory

Peculiar Attunements places the recent turn to affect into conversation with a parallel movement that took place in European music theory of the eighteenth century. During that time the affects—or the passions, as they were also called—formed a vital component of a mimetic model of the arts. Eighteenth-century critics held that artworks imitated or copied the natural world in order to produce copies of the affects in their beholders. But music caused a problem for these thinkers, since it wasn’t apparent that musical tones could imitate anything with any dependability (except, perhaps, for the rare thunderclap or birdcall). Struggling to …

Levels-Of-Processing Effects On "Remember" Responses In Recognition For Familiar And Unfamiliar Tunes, Esra Mungan, Zehra F. Peynircioğlu, Andrea R. Halpern

Andrea Halpern

We investigated the effect of level-of-processing manipulations on "remember" and "know" responses in episodic melody recognition (Experiments 1 and 2) and how this effect is modulated by item familiarity (Experiment 2). In Experiment 1, participants performed 2 conceptual and 2 perceptual orienting tasks while listening to familiar melodies: judging the mood, continuing the tune, tracing the pitch contour, and counting long notes. The conceptual mood task led to higher d' rates for "remember" but not "know" responses. In Experiment 2, participants either judged the mood or counted long notes of tunes with high and low familiarity. A level-of-processing effect emerged …

Levels-Of-Processing Effects On "Remember" Responses In Recognition For Familiar And Unfamiliar Tunes, Esra Mungan, Zehra F. Peynircioğlu, Andrea R. Halpern

Faculty Journal Articles

We investigated the effect of level-of-processing manipulations on "remember" and "know" responses in episodic melody recognition (Experiments 1 and 2) and how this effect is modulated by item familiarity (Experiment 2). In Experiment 1, participants performed 2 conceptual and 2 perceptual orienting tasks while listening to familiar melodies: judging the mood, continuing the tune, tracing the pitch contour, and counting long notes. The conceptual mood task led to higher d' rates for "remember" but not "know" responses. In Experiment 2, participants either judged the mood or counted long notes of tunes with high and low familiarity. A level-of-processing effect emerged …