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Full-Text Articles in Psychology
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Atlantic Marketing Journal
In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Senior Honors Theses
In looking at technology and how technology affects an individual, research indicates that a number of stereotypes exist about the people that most frequently use technology. A large portion of these stigmas involve the personality or gender of those that work with or use technology. The research that indicates that these stereotypes exist within the field of Information Technology (IT) but does not expand to look at the general population and their use of technology. More specifically, the research has not focused on the individuals who are simply interested in information technology and who are talented in working with technology. …