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- Child abuse (3)
- Child witness (3)
- Advertising (2)
- Child neglect (2)
- A. Publications in Peer-reviewed Journals (1)
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- Advertising slogans; university marketing (1)
- Assessment (1)
- B. Publications in Books (1)
- Bad mothers (1)
- Battered women (1)
- Child maltreatment (1)
- Civil Rights (1)
- Coeducation (1)
- Constitutionality of sex segregation in education (1)
- Marketing in Higher Education (1)
- Oath competence (1)
- Oath-taking (1)
- Public school education (1)
- School choice (1)
- Single-sex classes (1)
- Single-sex schools (1)
- Suggestibility research (1)
- United States v. Virginia (1)
- Website; webpages; marketing (1)
Articles 1 - 8 of 8
Full-Text Articles in Psychology
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
2. Are Battered Women Bad Mothers? Rethinking The Termination Of Abused Women’S Parental Rights For Failure To Protect., Thomas D. Lyon
2. Are Battered Women Bad Mothers? Rethinking The Termination Of Abused Women’S Parental Rights For Failure To Protect., Thomas D. Lyon
Thomas D. Lyon
Separating Equals: Educational Research And The Long Term Consequences Of Sex Segregation, Nancy Levit
Separating Equals: Educational Research And The Long Term Consequences Of Sex Segregation, Nancy Levit
Nancy Levit
The article imports into the legal literature for the first time the full range of single sex education research, from this country and others, and examines sociological research that has been omitted from the debate. Rarely do proponents consider what educational and social effects sex-exclusive schooling will have on boys. Rarer still is any consideration of the effect of educational segregation in a society that is already relentlessly segregated by sex. While the educational research regarding the efficacy of single sex schools is mixed at best, the sociological research is absolutely clear that separation on the basis of identity characteristics …
5. Young Maltreated Children’S Competence To Take The Oath., Thomas D. Lyon, Karen J. Saywitz
5. Young Maltreated Children’S Competence To Take The Oath., Thomas D. Lyon, Karen J. Saywitz
Thomas D. Lyon
4. The New Wave Of Suggestibility Research: A Critique., Thomas D. Lyon
4. The New Wave Of Suggestibility Research: A Critique., Thomas D. Lyon
Thomas D. Lyon
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
Applications Of Group Career Counseling Techniques In Asian Cultures, Mark Pope
Applications Of Group Career Counseling Techniques In Asian Cultures, Mark Pope
Mark Pope