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Potential Factors That Influence Team Identification: A Desire To Be Similar Or Different?, Courtney A. Clippert
Potential Factors That Influence Team Identification: A Desire To Be Similar Or Different?, Courtney A. Clippert
Masters Theses & Specialist Projects
The purpose of the current study is to determine whether eliciting the need for assimilation or the need for differentiation influences individuals’ identification with a given team. Team identification is defined as a fan’s psychological connection to a team; that is, the extent to which the fan views the team as an extension of him or herself (Wann, Melnick, Russell, & Pease, 2001). It is important to understand potential factors that may motivate and potentially increase one’s identification with a particular team.
The sample consisted of 106 participants attending Western Kentucky University. The participants completed the Sport Fandom Questionnaire (SFQ) …