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Full-Text Articles in Psychology

Squeezed In The Middle: The Middle Status Trade Creativity For Focus, Michelle M. Duguid, Jack Goncalo Jun 2015

Squeezed In The Middle: The Middle Status Trade Creativity For Focus, Michelle M. Duguid, Jack Goncalo

Jack Goncalo

Classical research on social influence suggested that people are the most conforming in the middle of a status hierarchy as opposed to the top or bottom. Yet, this promising line of research was abandoned before the psychological mechanism behind middle status conformity had been identified. Moving beyond the early focus on conformity, we propose that the threat of status loss may make those with middle status more wary of advancing creative solutions in fear that they will be evaluated negatively. Using different manipulations of status and measures of creativity, we found that when being evaluated, middle status individuals were less …


Follow The Crowd In A New Direction: When Conformity Pressure Facilitates Group Creativity (And When It Does Not), Jack Goncalo, Michelle M. Duguid Jan 2012

Follow The Crowd In A New Direction: When Conformity Pressure Facilitates Group Creativity (And When It Does Not), Jack Goncalo, Michelle M. Duguid

Jack Goncalo

Adopting a person by situation interaction approach, we identified conditions under which conformity pressure can either stifle or boost group creativity depending on the joint effects of norm content and group personality composition. Using a 2 x 2 x 2 experimental design, we hypothesized and found that pressure to adhere to an individualistic norm boosted creativity in groups whose members scored low on the Creative Personality Scale (Gough, 1979), but stifled creativity in groups whose members scored high on that measure. Our findings suggest that conformity pressure may be a viable mechanism for boosting group creativity, but only among those …


Past Success And Creativity Over Time: A Study Of Inventors In The Hard Disk Drive Industry, Pino G. Audia, Jack A. Goncalo May 2010

Past Success And Creativity Over Time: A Study Of Inventors In The Hard Disk Drive Industry, Pino G. Audia, Jack A. Goncalo

Jack Goncalo

We integrate psychological theories of individual creativity with organizational theories of exploration versus exploitation in order to examine the relationship between past success and creativity over time. A key prediction derived from this theoretical integration is that successful people should be more likely to generate new ideas, but these ideas will tend to be less divergent as they favor the exploitation of familiar knowledge at the expense of the exploration of new domains. This prediction departs from the often-held view that people who generate more ideas will also generate ideas that are more divergent. Analyses of patenting in the hard …