Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Psychology
Beer Goggles: Blood Alcohol Concentration In Relation To Attractiveness Ratings For Unfamiliar Opposite Sex Faces In Naturalistic Settings, Michael Lyvers, E. Cholakians, M. Puorro, S. Sundram
Beer Goggles: Blood Alcohol Concentration In Relation To Attractiveness Ratings For Unfamiliar Opposite Sex Faces In Naturalistic Settings, Michael Lyvers, E. Cholakians, M. Puorro, S. Sundram
Mike Lyvers
The popular notion that alcohol intoxication enhances perceptions of the physical attractiveness of the opposite sex has been inconsistently supported. The current study tested intoxicated and non-intoxicated persons of both genders in naturalistic settings after measuring their blood alcohol concentration (BAC) by a breath test. A sample of 80 heterosexual university student social drinkers was recruited at a campus pub and campus parties over a 3-month period to take a survey rating the attractiveness of unfamiliar faces of the opposite gender presented in photographs. Attractiveness ratings were positively correlated with BAC. Analysis of covariance (ANCOVA) was conducted on attractiveness ratings …