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Health Psychology

Alcohol

Masters Theses, 2010-2019

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The Effects Of Alcohol Priming And Alcohol-Related Cues On Subsequent Alcohol Preferences, Kathleen R. Owens May 2018

The Effects Of Alcohol Priming And Alcohol-Related Cues On Subsequent Alcohol Preferences, Kathleen R. Owens

Masters Theses, 2010-2019

The purpose of the current study was to investigate the effects of alcohol priming and alcohol-related cues on subsequent alcohol preferences. Researchers assigned randomly 35 university students to 1 of 3 conditions: alcohol delivered in a red disposable plastic cup (AC; alcohol cue; n = 12), alcohol delivered in a cafeteria cup (AN; neutral cue; n = 11), or alcohol placebo (P; n = 12) delivered in a red disposable plastic cup. Participants consumed their assigned beverages, and then completed the Multiple Choice Procedure (MCP), a procedure that allows participants to make discrete choices between a standard alcoholic beverage and …