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Full-Text Articles in Psychology
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
CMC Senior Theses
Given the strong presence of alcohol cues in the media, this study aimed to investigate whether exposure to a visual alcohol cue versus a neutral cue would elicit memories about alcohol and increase the likelihood to engage in risk taking behavior, particularly for individuals who consume higher levels of alcohol or who report positive memories associated with alcohol. Through an online Qualtrics survey, 110 college student participants watched either two video advertisements for alcohol brands (alcohol cue), or two advertisements for soda brands (neutral cue), and then completed a memory cue task to assess if positive, neutral or negative memories …
Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent
Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent
CGU Faculty Publications and Research
Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption …