Psychology Commons^™

The Interplay Between Perceived Usability And Quality In Visual Design For Tablet Game Interfaces, Uttam Kokil, Tracy Harwood

Faculty Articles

Research in human-computer interaction (HCI) has shown inconsistencies in the relationship between users’ perception of usability and the quality of visual design in digital products. Research is lacking in the gaming domain for visual design in user interfaces on tablet screens. Despite extensive research on visual aesthetics and perceived usability, best practices offer limited guidance for game interfaces from a user-centered design perspective.

The objectives of this study are twofold: to employ a design-oriented methodology to create a real iOS tablet game app from start to finish using ideation, focus groups, iterative prototyping, usability testing, and empirically evaluating game participants’ …

The Impact Of Reinforcer Preference And Variation On Response Rates In Preschool-Aged Children, Jason M. Aldridge

Symposium of Student Scholars

The Impact of Reinforcer Preference and Variation on

Response Rates in Preschool-Aged Children

J. Malachi Aldridge1, Allison L. Martin1, Alicia K. Mitchell2

1. Kennesaw State University

2. Appleseeds Behavioral Center

In the field of Applied Behavior Analysis, tangible items (i.e. toys) are often used to help learners meet goals in academic, social, and adaptive living skills. While use of high preference reinforcers has been linked to improved performance, repeated use of a single item can cause satiation and reduce effectiveness. Using a variety of reinforcers can allow therapists to minimize these satiation effects (Bowman et al., 1997; Koehler & Iwata, …

Perceptions Of Covid-19 Among Religious Leaders, Anna Anderson

Symposium of Student Scholars

The research shows how religious leaders have been affected and have attempted to adapt to COVID-19. The research was compiled of responses from religious leaders and affiliates to get a better understanding of their opinions. The data we are collecting is being analyzed so that we, the researchers, can determine if religious leaders are using their title to lead the community that follows them on the safest path or not, as well as if they are spreading an accurate message to their community about the COVID-19 Pandemic. The purpose of being able to identify how religious leaders are responding to …

Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester

Atlantic Marketing Association Proceedings

No abstract provided.

Motivational Effects Of Goal Orientation, Charles N. Elliott, Paul A. Story

The Kennesaw Journal of Undergraduate Research

According to achievement goal theory, individuals set mastery or performance goals to accomplish challenging tasks. In addition, they can either approach or avoid the goal they are achieving. Mastery goals show positive correlation to intrinsic motivation while performance goals are linked to extrinsic motivation. Goal setting also affects motivation for completing tasks and perception of self-efficacious behavior while performing tasks. Receiving feedback has been positively correlated with success in learning and intrinsic motivation. The present research manipulates goal orientation through the accomplishment of a word find in an online experimental setting to test the effect on feedback, intrinsic motivation, choice, …

Motivational Situations Of Choice, Charles N. Elliott, Paul A. Story

The Kennesaw Journal of Undergraduate Research

The present research explores situations that demonstrate enhancing effects on motivation based on the amount of choice seen by individuals. Individuals who are intrinsically motivated see more choice in certain academic settings, including those that foster self-regulation and autonomy. Extrinsically motivated individuals are predicted to see more promise in reward and external regulation strategies. We identified six separate situations: a free will situation, a learning of materials situation, an instructor feedback situation, an extra credit situation, and two time-based situations. Four of these situations target a certain type of motivation, either intrinsic or extrinsic. The other two situations were used …

Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts

Atlantic Marketing Journal

Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …