Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Rethinking Thinking About Thinking: Against A Pedagogical Imperative To Cultivate Metacognitive Skills, Lauren R. Alpert

Dissertations, Theses, and Capstone Projects

In summaries of “best practices” for pedagogy, one typically encounters enthusiastic advocacy for metacognition. Some researchers assert that the body of evidence supplied by decades of education studies indicates a clear pedagogical imperative: that if one wants their students to learn well, one must implement teaching practices that cultivate students’ metacognitive skills.

In this dissertation, I counter that education research does not impose such a mandate upon instructors. We lack sufficient and reliable evidence from studies that use the appropriate research design to validate the efficacy of metacognitive skill-building interventions (not just evaluate their relationship to learning outcomes). I argue …

Understanding Gender Differences In Traditional And Cyberbullying: An Evaluation Of Construct Validity Of The 2013 School Crime Supplement To The National Crime Victimization Survey, Anthony Betancourt

Dissertations, Theses, and Capstone Projects

Few measures assess cyberbullying and traditional bullying simultaneously while also reporting standards of reliability and validity. As a result, it remains unclear whether cyberbullying should be considered a separate type of bullying. This dissertation advances the literature by examining data from the 2013 School Crime Supplement to the National Crime Victimization Survey (NCVS-SCS) to provide psychometric information about the factor structure of the 2013 NCVS-SCS traditional and cyberbullying scales. Furthermore, the dissertation uses that information to evaluate if cyberbullying emerges as a unique factor. Finally, measurement invariance will determine if bullying holds the same meaning for boys and girls (e.g. …

Asians Applying For Postsecondary Success: Students, Schools, And Socioeconomic Status, Avery M.D. Davis

Dissertations, Theses, and Capstone Projects

Higher education recruitment rates are rapidly declining as schools are stymied by dynamic demographic shifts and a competitive ecosystem. Despite the constant realities of this challenge for tertiary institutions, the complexities of the interplay for demographics, student motivation, parental influences, and school environments during the postsecondary education application process is often overlooked. This thesis analyses how these four domains impact Asian American students within the Education Longitudinal Study (ELS) in terms of the number of postsecondary schools to which they apply? This study examines a sample (N = 662) of the ELS by employing multivariate regression analysis on the number …

Mathematics Attitudes And Mathematics Performance: Novel Approaches Towards Noncognitive Educational Measurement, Applications To Large-Scale Assessment Data, And Examinations Of Multigroup Invariance, Kalina Gjicali

Dissertations, Theses, and Capstone Projects

Academic performance is predicted by a multitude of demographic, contextual, cognitive, and noncognitive constructs. The noncognitive factors of achievement in mathematics that have previously been explored in depth are study skills, collaborative problem-solving, confidence, self-efficacy, and personality traits (Kyllonen, 2012). Limited applied research has explored the predictive value of noncognitive factors such as attitudes and beliefs in mathematics achievement – even though attitudes towards mathematics are a promising avenue for understanding the variability in mathematics achievement. The current research uses the theory of planned behavior (TPB) to explain high school students’ performance in mathematics in a series of three studies. …

The Narration Of Conflicting Accountabilities In The Era Of High-Stakes Teacher Evaluation, James Christopher Head

Dissertations, Theses, and Capstone Projects

The U.S. Government’s Race to the Top program inspired a wave of education reforms across the nation aimed at holding teachers individually accountable for their students’ “growth” on test scores. These individualized programs implemented new forms of audit technologies aimed at orienting teachers’ priorities toward the calculations produced by students, rather than towards students’ holistic growth and well-being. In so doing, these programs signify an ideological rupture for teachers in that their long-shared sense of interpersonal accountability is institutionally re-directed – and reinforced with consequences – toward calculative accountability. In this dissertation, I investigated teachers’ experiential navigation of the introduction …

Letter To The President: Longitudinal Critical Discourse Analysis Of Academic And Hip Hop Genres In A Rap Narrative Program, Debangshu Roygardner

Dissertations, Theses, and Capstone Projects

The objective of this study was to examine an in-school rap narrative workshop through critical discourse theory (Bamberg, 2012; Daiute, 2014). Twelve youth from a public school serving youth in urban Houston, TX were recruited from an in-school and after-school Hip hop/Rap narrative program to participate in a two-year cohort research study. The primary research question guiding the study was “How do young people participating in a school-based Hip hop/Rap program use a wide range of narrative genres for literacy and psycho-social development over two years in the program?”

The data-intensive study involved assessments of literacy and psycho-social development via …

The Effects Of Descriptions And Images Of Antecedent Stimuli And Outcomes To Correct Responses In Task Analysis Instruction, Bryan C. Tyner

Dissertations, Theses, and Capstone Projects

Task analysis (TA) instruction is commonly used for teaching behavior chains; however, little research informs best practices for TA instruction. Data regarding the effects of instructional variables on responding may enhance TA efficacy and learner performance. Linking TA instruction to the three-term contingency may facilitate the development of control by stimuli that are naturally present while completing complex tasks; therefore, this study employed a two-by-two factorial design to analyze the relative effects of supplementing TA instruction with descriptions and images of: (factor A) antecedent stimuli relevant to each instructed discrete response and (factor B) the outcomes of accurately completing instructed …

Evaluating The Validity Of Technology-Enhanced Educational Assessment Items And Tasks: An Empirical Approach To Studying Item Features And Scoring Rubrics., Ally Thomas

Dissertations, Theses, and Capstone Projects

With the advent of the newly developed Common Core State Standards and the Next Generation Science Standards, innovative assessments, including technology-enhanced items and tasks, will be needed to meet the challenges of developing valid and reliable assessments in a world of computer-based testing. In a recent critique of the next generation assessments in math (i.e., Smarter Balanced), Rasmussen (2015) observed that many aspects of the technology “enhancements” can be expected to do more harm than good as the computer interfaces may introduce construct irrelevant variance. This paper focused on issues surrounding the design of TEIs and how cognitive load …

Thiscollegestory.Com: How Interactive Writing Media Influenced The Way First-Year Students Made Sense Of Their College Transition, Philip Kreniske

Dissertations, Theses, and Capstone Projects

Drawing on insights from Bakhtin (1986) that demonstrated the significance of writing as an interaction, and building on recent developments in narrative analysis that offer insights into narrator’s sense making processes (Daiute, 2014; Lucic, 2013); this research explores how freshmen in an educational opportunity program used interactive writing media to make sense of their transition to college. The exploration involved three main questions and each question concerns students’ development over time:

• First, did college students’ writing in two different media (blogs and word-processed text) differ and did these differences change over time?
• Second, how did the narrators and audience interact …

Classification Accuracy Of Mixed Format Tests: A Bi-Factor Item Response Theory Approach, Wei Wang, Fritz Drasgow, Liwen Liu

Publications and Research

Mixed format tests (e.g., a test consisting of multiple-choice [MC] items and constructed response [CR] items) have become increasingly popular. However, the latent structure of item pools consisting of the two formats is still equivocal. Moreover, the implications of this latent structure are unclear: For example, do constructed response items tap reasoning skills that cannot be assessed with multiple choice items? This study explored the dimensionality of mixed format tests by applying bi-factor models to 10 tests of various subjects from the College Board’s Advanced Placement (AP) Program and compared the accuracy of scores based on the bi-factor analysis with …

The Future Of Natural Selection Knowledge Measurement: A Reply To Anderson Et Al. (2010), Ross Nehm, Irvin Sam Schonfeld

Publications and Research

The development of rich, reliable, and robust measures of the composition, structure, and stability of student thinking about core scientific ideas (such as natural selection) remains a complex challenge facing science educators. In their recent article (Nehm & Schonfeld 2008), the authors explored the strengths, weaknesses, and insights provided by a detailed exploration of three commonly used measures of student thinking about natural selection in a large sample of underrepresented minority students. One of their core findings was that all of the tools they studied--including the CINS--have strengths and weaknesses that must be carefully taken into consideration by those …

Measuring Knowledge Of Natural Selection: A Comparison Of The C.I.N.S., An Open-Response Instrument, And An Oral Interview, Ross Nehm, Irvin Sam Schonfeld

Publications and Research

Growing recognition of the central importance of fostering an in-depth understanding of natural selection has, surprisingly, failed to stimulate work on the development and rigorous evaluation of instruments that measure knowledge of it. We used three different methodological tools, the Conceptual Inventory of Natural Selection (CINS), a modified version of Bishop and Anderson's (Bishop and Anderson [1990] Journal of Research in Science Teaching 27: 415-427) open-response test that we call the Open Response Instrument (ORI), and an oral interview derived from both instruments, to measure biology majors' understanding of and alternative conceptions about natural selection. We explored how these instruments …

The Social Construction Of Authorship: An Investigation Of Subjectivity And Rhetorical Authority In The College Writing Classroom, Johannah Rodgers

Dissertations, Theses, and Capstone Projects

Although we use the term author on a daily basis to refer to certain individuals, bodies of work, and systems of ideas, as Michel Foucault and other critics have pointed out, attempting to answer the question “What is an Author?” is by no means a simple proposition. And, starting from the position that there is no single, or definitive answer to this complex question, this dissertation seeks to contribute to the ongoing discussion of the genealogy of authorship by investigating the ways in which conceptions of the author have informed models of the writing subject in the field of rhetoric …