Psychology Commons^™

Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis, Stowe Shoemaker, Dina Marie Zemke

International Conference on Gambling & Risk Taking

Overall objectives of the study:

Understand the following aspects of slot players:

– Demographic profile

– Motivations to play

– Behavioral characteristics while playing

– Factors important in choosing a game to play

– Attitudes toward progressives

– Desire for themed games

Session 3-1-C: A Qualitative Examination Of Online Gambling Culture Among College Students: Factors Influencing Participation, Maintenance And Cessation, Rina Gupta, Jeffrey L. Derevensky, Michael Wohl

International Conference on Gambling & Risk Taking

Qualitative research: focus groups

Population: college students

Objective: achieve a better understanding of the factors attracting students to online gambling including the role played by social media sites.

More importantly, the issue of migration between the play-for-fun gambling social media sites and online gambling was of primary interest.

Session 3-1-C: Gambling Behaviors Among American College Student-Athletes: Results From The 2012 National Collegiate Athletic Association Study, Tom Paskus, Jeffrey L. Derevensky, Caroline Temcheff

International Conference on Gambling & Risk Taking

Why Is the NCAA Concerned about Student-Athlete Gambling?

Student-athlete well-being

Contest integrity

Session 3-1-E: Anatomy Of A Jackpot: Characteristics Of Purchasers Of Large Jackpot Lottery Tickets, Todd Maki, Don Feeney

International Conference on Gambling & Risk Taking

Jackpot “Run” & Survey Design

Record breaking Powerball jackpot

Started at $40 million on Oct 6, 2012

Rolled 15 times to reach $550 million Nov 28, 2012

MN Sold $25.2 million worth of tickets

Sales from all lotteries totaled $1.3 billion

Internet Survey

1,000 Minnesota adults

In the field Dec 14 to 18

Took, on average, about 10 minutes to complete

Representative of the general population (age and gender)

Conducted by Ipsos