Psychology Commons^™

Enriching Cultural Psychology With Research Insights On Norms And Intersubjective Representations, Xi Zou, Angela K. Y. Leung

Research Collection School of Social Sciences

Norms are one of the most important yet least understood processes influencing social behavior.Since the seminal work of Kurt Lewin (1943), social norms have been widely studied in socialpsychology research, contributing to studies on attitude–behavior relations (e.g., Ajzen, 1991),social influence (e.g., Deutsch & Gerard, 1955), social control (e.g., Ajzen & Madden, 1986;Bandura, 1977), group decision making (e.g., Janis, 1972; Longley & Pruitt, 1980), conformity(e.g., Asch, 1951; Sherif, 1936), and stereotypes (e.g., Schaller & Latané, 1996; Stangor, Sechrist,& Jost, 2001). The goal of this Special Issue is to capture the latest wave of research discoverieson the role of norms in understanding …