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Communication

University of Northern Iowa

Theses/Dissertations

2022

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Full-Text Articles in Psychology

Effects Of Perceived Reach On Ratings Of Media Bias, Quality, And Agreement, Matthew Sedlacek Jan 2022

Effects Of Perceived Reach On Ratings Of Media Bias, Quality, And Agreement, Matthew Sedlacek

Dissertations and Theses @ UNI

The hostile media effect refers to individuals’ tendencies to perceive seemingly neutral news coverage as biased against their stance (Vallone et al., 1985). Research has shown this effect in partisan politics, with liberals and conservatives perceiving bias in information presented from the opposing side. The current study examined the effects of liberal or conservative and small or large audience news source manipulations on liberals’ and conservatives’ perceptions of media bias and the relationship between partisan identity and perceptions of bias. Three hundred and sixty participants read a news article presented with either a Fox News, CNN, PatriotNewsDaily, or The Progressive …