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Communication

University of Massachusetts Amherst

Masters Theses 1911 - February 2014

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Full-Text Articles in Psychology

The Priming Effects Of Video Viewing On Preschoolers' Play Behavior, Heather J. Lavigne Jan 2012

The Priming Effects Of Video Viewing On Preschoolers' Play Behavior, Heather J. Lavigne

Masters Theses 1911 - February 2014

This thesis investigates the relationship between educational television content and children‘s play behaviors immediately after viewing. Children ages 41-43 months of age were randomly assigned to view a television program with predominantly object-constructive or social dramatic content. All children participated in a period of video viewing, approximately 25 minutes in length, followed by a 30-minute play session. Each participant was subsequently administered a brief card sorting task to assess categorical knowledge of constructive and social activities. Each child‘s session was coded for looking at the television, toy choice, and play content (constructive or social-narrative). Video viewing condition and the interaction …


Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce Jan 2009

Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce

Masters Theses 1911 - February 2014

This study examined factors important in determining the acceptance of racially charged humor. It utilized a 2 x 3 design in which race of joke teller and group targeted by the jokes were manipulated. It measured people’s level of acceptance regarding the jokes and recorded participants’ behaviors. This study found that under the conditions in which comedians derogated their in-group, White participants demonstrated higher levels of acceptance and a greater likelihood to perform the jokes. This pattern was especially true when the comedian was Black.