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Full-Text Articles in Psychology
Effective Weather Messaging: Applying The Bad News Response Model To Hurricane Warnings, April S. Carr
Effective Weather Messaging: Applying The Bad News Response Model To Hurricane Warnings, April S. Carr
Electronic Theses and Dissertations
Sweeny and Shepperd (2007, 2009) proposed the Bad News Response Model (BNRM), outlining three effective responses (i.e., Watchful Waiting, Active Change, Acceptance) as a function of the perceived controllability, likelihood, and severity of bad news. In the current study, we have adapted the BNRM, previously used in health-related scenarios, to explore the relationship between message content and responses in the context of hurricane warnings. Participants viewed hurricane warnings manipulated by severity (Category 1 vs. Category 5) and the inclusion of call-to-action statements (CTAs). The present study attempted to evaluate the effects of severity and controllability on participants’ engagement in desirable …
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
Electronic Theses and Dissertations
The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …