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Full-Text Articles in Psychology
Source Credibility And Persuasive Communication: Effects On Social Media Influencers, Influencer Marketing, And Consumer Attitude Change, Isabelle Jia
CMC Senior Theses
Social psychology has long been researching how source credibility influences persuasive communication. With the world transitioning into a society interested in digital consumption, communication, and connection, this paper serves as a literature review of how different characteristics of source credibility can aid influencer credibility through various modes of social media messaging. The examination of three source credibility characteristics: 1) expertise, 2) trustworthiness, and 3) likability showcase how social media influencers can establish credibility with their consumers and build further connections with them. The results underline the importance of source credibility in influencing consumer attitude change and behavior over continued exposure …
Masochistic Drive & Horror, Anne Farley
Masochistic Drive & Horror, Anne Farley
CMC Senior Theses
Human nature is inherently masochistic, meaning we self gratify through the means of some type of self-harm. The term masochism usually refers to sexual tendencies, but in this paper, it will be used as a reference to some sort of self-infliction of pain whether it be mental or physical. It is rare that we, as individuals, do not partake in masochism on a daily basis. When we engage in an activity or task that inflicts a type of pain, or stress on our bodies and mind, we are rewarded with gratification. This can be observed in gym-goers, individuals who thrive …