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Full-Text Articles in Psychology
Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi
Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi
Creative Studies Graduate Student Master's Theses
This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …
Measuring Non-Verbal Communication Of Emotion In Personal Relationships: The Procedure For Assessing Affect Communication Accuracy, Konstantinos Kafetsios, Kelly Campbell
Measuring Non-Verbal Communication Of Emotion In Personal Relationships: The Procedure For Assessing Affect Communication Accuracy, Konstantinos Kafetsios, Kelly Campbell
Psychology Faculty Publications
The present study describes a new method for the assessment of accuracy in non-verbal communication of emotion in close relationships and presents results from a study that examined the validity of the method. The paper initially argues for the need of a new method on the basis of critical review of most the existing methods of accuracy of non-verbal communication of emotion, specifically: a) that they assess more symbolic rather than affective dimensions of non-verbal communication, b) that they involve inconsistencies with regards to the elicitation of emotion and c) that they involve methodological problems in the procedure of assessing …