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Full-Text Articles in Psychology
Brain Science And Organizational Coaching, Raymond L. Forbes
Brain Science And Organizational Coaching, Raymond L. Forbes
All Faculty and Staff Scholarship
Purpose – To assess the current state of the art in the application of neuroscience principles to the field of organizational coaching. Design/methodology/approach – Qualitative research employing a review of the contemporary literature. Findings- The research results indicate a potentially positive benefit for practitioners and theorists in the field of organizational coaching to learn about and apply findings from the discipline of brain science. Research limitations/implications – Neuroscience research is a rapidly growing area with new results that tend to quickly obsolete current findings. The leading edge of the field is rapidly advancing with theory often greatly lagging practice. Additionally, …
The Bilingual Brain, Victoria A. James
The Bilingual Brain, Victoria A. James
Journal of Counseling and Psychology
This literature review explores the neurocognitive effects of the bilingual brain. Many areas of bilingualism are examined such as age of acquisition, which is when the second language is attained, and memory. The three types of bilingual memory are implicit memory, which is procedural memory, explicit memory, which is declarative memory, and episodic memory, which is autobiographical memory. In relation to the bilingual brain, cognition, control, and /lateralization are also reviewed. Finally, second language (L2) learning strategies are considered. The objective of this study is to obtain an understanding on how two or more languages are acquired and processed in …
Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum
Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum
CMC Senior Theses
For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …