Psychology Commons^™

Motivation Predicts Self-Control Of Racial Bias After Viewing Alcohol Advertisements, Zachary Wolfgang Petzel

Dissertations

Exerting self-control shifts motivation toward rewarding cues (i.e., approach motivation) and impairs control of racial bias. However, whether approach motivation predicts deficits in control of racial bias is unknown. Exertion of self-control is also related to alcohol use, but whether exerting self-control shifts motivation toward alcohol-related cues is not established. Similar to exerting self-control, viewing alcohol-related cues shifts motivation and promotes racial bias. The current study examined the interaction between exerting self-control and viewing alcohol-related cues on approach motivation and its influence on racial bias. Participants (N = 71) exerted (or did not exert) self-control and then viewed neutral …