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UNLV Theses, Dissertations, Professional Papers, and Capstones
Gender; Health promotion; Melanoma; Narration (Rhetoric); Narrative persuasion; Narratives; Persuasion (Rhetoric); Situation models; Skin – Cancer – Prevention; Sunscreens (Cosmetics)
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Full-Text Articles in Psychology
The Influence Of Perspective And Gender On The Processing Of Narratives, Jeremy A. Houska
The Influence Of Perspective And Gender On The Processing Of Narratives, Jeremy A. Houska
UNLV Theses, Dissertations, Professional Papers, and Capstones
The overarching aim of this research was to examine potential boundary conditions to situation model construction (Experiment 1) and narrative-based persuasion (Experiment 3). Variables such as narrative perspective (i.e., 2nd or 3rd person) and matched characteristics with the reader (i.e., participant-protagonist gender match) were first examined using situation model updating (Experiment 1) and behavioral measures (Experiment 3) as dependent measures. It was expected that situation model updating would be more likely for narratives written in the 2nd person perspective and with a participant-protagonist gender match. It was uncertain, however, for health promotion narratives, whether these manipulations would increase the likelihood …