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Influence Of Gender Appropriateness Of Sex-Role And Occupational Preferences On Evaluations Of A Competent Person, Robert D. Johnson, David R. Shaffer

Journal of the Arkansas Academy of Science

Previous research has found that while masculine sex-role preferences are more highly valued, persons holding gender consistent sex-role preferences generally are rated as more attractive. The present study explores the interactive effect of gender consistent/inconsistent sex-role preferences and congruent/incongruent occupational choices on evaluations of a person from varying perspectives. Statistical analysis of the data revealed (1) people holding masculine sex-role preferences are perceived to have a higher motivation to succeed, and to be more competent; (2)from the perspective of friend and potential employee, persons holding gender consistent sex-role preferences are perceived as more attractive; (3) from the perspective of potential …