Psychology Commons^™

Message Received? The Relationship Between Graphic Warning Labels, Message Framing, And Psychological Responses Among Smokers, John B. Correa

USF Tampa Graduate Theses and Dissertations

Introduction: This study was designed to evaluate the effects of graphic components and message content on daily smokers’ responses to cigarette pack warning labels. It was hypothesized that graphic warning labels (GWLs) would produce increases in state psychological reactance, that loss-framed messages would generate increases in risk perception and psychological reactance, and that GWLs and gain-framed messages would interact to generate increases in motivation to quit smoking when compared to the GWL/loss-framed condition. It was also hypothesized that trait reactance, smoking behavior, and baseline motivation to quit smoking would moderate effects of the warning label exposures.

Method: In a within-subjects …