Psychology Commons^™

Approach And Avoidance Food Craving: A Dual Cue Reactivity Investigation, Christina Lee Verzijl

USF Tampa Graduate Theses and Dissertations

Recent research suggests that food craving is a motivational process underlying the full spectrum of disordered eating behaviors. The ambivalence model of craving, originally applied to substance use craving, provides a framework through which the push-pull motivational process of food craving and its relation to the range of disordered eating behaviors can be understood. In this perspective, food craving is a multi-dimensional motivational process that involves an individual’s competing desires to both consume (i.e., approach) and not consume (i.e., avoid) certain food. Building on previous literature, the current study tested whether behavioral measures of approach and avoidance food craving (i.e., …