Psychology Commons^™

Perceptions Of Luck: Near Win And Near Loss Experiences, Dustin Daugherty, Otto H. Maclin

Analysis of Gambling Behavior

Current research examining gambling behaviors has tended to focus on structur-al features such as the “near miss” phenomenon. Until now this research has focused mainly on a near “win” situation and ignored what can be considered a near “loss” situation (Wohl & Enzle, 2003). The present study compared the effects of participants‟ (N=132) near win/loss situations when playing a Wheel of Fortune slot-machine program designed to manipulate near wins and near losses. Near win/loss events were presented at a rate of 15, 30, or 45 percent of the total trials during an acquisition phase. Participants experiencing near win situations at …