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Full-Text Articles in Psychology
Effects Of Chronic Regulatory Focus And Product Type On Internet Purchase Decisions, Chad Ryan
Effects Of Chronic Regulatory Focus And Product Type On Internet Purchase Decisions, Chad Ryan
Honors Projects in Marketing
This study draws on Regulatory Focus Theory (RFT; Higgins 1987) to explore factors that affect a consumer’s online purchase attitudes and intentions. According to RFT, consumers tend to be either chronically promotion- or prevention-focused. Promotion-focused consumers are concerned with positive outcomes. Conversely, prevention-focused consumers are concerned with avoiding negative outcomes. Promotion-focused consumers are more willing to take risks than prevention-focused consumers (Higgins 1997). Promotion-focused consumers also prefer hedonic shopping experiences (i.e., pleasurable), whereas prevention-focused consumers prefer utilitarian shopping experiences (i.e., task-oriented) (Arnold & Reynolds 2009). Because products that are purchased on the Internet cannot be seen or touched prior to …
The Semiotics Of Sexual Identity: Myth Vs. History, Mackenzie Schroth
The Semiotics Of Sexual Identity: Myth Vs. History, Mackenzie Schroth
Honors Projects in English and Cultural Studies
In this project, I argue that gay, lesbian, and bisexual (GLB) students majoring in liberal arts have a higher likelihood of being out and of feeling confident in their identity and manner of self-expression. On the other hand, GLB students majoring in business-related fields are more likely to either be closeted or to fit a very defined, stereotyped gay identity. I test my hypothesis by conducting a semiotic analysis of sexual identity and by looking to the history of sexual identity categories. I also survey and interview various students, both liberal arts and business majors, to determine their perceptions about …