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Articles 1 - 9 of 9
Full-Text Articles in Psychology
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
What Affects Perceived Job Stress? Influence Of Work Passion And Goal Orientation, Montana L. Drawbaugh
What Affects Perceived Job Stress? Influence Of Work Passion And Goal Orientation, Montana L. Drawbaugh
Senior Honors Theses
The dualistic model of passion theorizes that passion is multidimensional, consisting of both harmonious passion and obsessive passion. Similarly, theories regarding goal orientation assert that goal orientation is a multifaceted construct, consisting of a learning goal orientation, prove performance goal orientation, and avoid performance goal orientation. Specifically, this study aimed to determine if the combination of an employee’s work goal orientation and passion for work is predictive of the amount of job stress he or she perceives. Data from individuals (N=116) employed full-time were collected through Amazon’s Mechanical Turk platform. Only obsessive work passion was found to be …
Behavioral Finance And Its Impact On Investing, Jordan Fieger
Behavioral Finance And Its Impact On Investing, Jordan Fieger
Senior Honors Theses
The field of behavioral finance has seen incredible growth over the past half century as it has explored the effect that cognitive psychological biases can have on investors’ financial decisions. Behavioral finance stands in stark contrast to the efficient market hypothesis, as it attributes market inefficiencies to investors who are not perfectly rational human beings. It offers a solution to the observed 3.5% gap that active equity investors miss out on in the market compared to passive index funds, which it attributes to their emotions and psychological biases. These common human biases can be grouped into five major categories: heuristics, …
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Senior Honors Theses
In looking at technology and how technology affects an individual, research indicates that a number of stereotypes exist about the people that most frequently use technology. A large portion of these stigmas involve the personality or gender of those that work with or use technology. The research that indicates that these stereotypes exist within the field of Information Technology (IT) but does not expand to look at the general population and their use of technology. More specifically, the research has not focused on the individuals who are simply interested in information technology and who are talented in working with technology. …
The Economic And Financial Effect Of Single Parent Homes, Douglas Sidey
The Economic And Financial Effect Of Single Parent Homes, Douglas Sidey
Senior Honors Theses
A crisis is facing the American population today because of the growing prevalence of single parent homes. This single parenthood produces a cyclical nature in which the families that get started have a hard time removing themselves from the patterns and problems of this cycle. This is due in large part to the financial issues that a family will face due to the divorce from, or loss of, a spouse. These financial issues affect not only the parent that is raising children alone, but it affects the children, the spouse that has left, and the economy at large. This phenomenon, …
Introducing Target Into Singapore, Yealim Ko
Introducing Target Into Singapore, Yealim Ko
Senior Honors Theses
The global business trends point to international expansions with corporations increasingly turning to emerging markets for new opportunities to grow and create new sources of revenues. While the BRIC countries including Brazil, Russia, India, and China remain at the center of attention from global industries, the surrounding countries in Asia including Japan, South Korea, Malaysia, and Singapore emerge as potential markets because although smaller in size, the surrounding countries with fast growing economy and consumer demand for foreign goods suggest large profit potentials. Considering the increasing trend of going abroad in the retail industry (S&P, 2013), the paper is an …
Art And Space: Impacting The Workplace, Erin V. Mccool
Art And Space: Impacting The Workplace, Erin V. Mccool
Senior Honors Theses
Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …