Psychology Commons^™

Using Consumer Personality To Direct The Creation Of More Effective Advertisements, Connor Keith

Selected Honors Theses

Advertising is one of the most pervasive forces in business and culture today. All advertisers are seeking ways to be more effective in order to reach consumers better. One of the ways they can do this is by targeting certain personality types in their advertisements. This thesis seeks to find the differences in responses to advertisements from consumers with different personality types. A survey is used in conjunction with a personality test to study if consumers are most influenced by advertisements targeted toward their personalities. Suggestions are given for how to create and distribute advertisements to be most effective for …

The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson

Selected Honors Theses

The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …

Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer

Selected Honors Theses

The purpose of this thesis is to apply trait theory through psychoanalysis in an attempt to determine why three noted entrepreneurs: Andrew Carnegie, Walt Disney, and Oprah Winfrey, were highly successful in their respective ventures as well as discuss the extent to which indicative traits of entrepreneurial success were present in the subjects studied. Research shows that components of entrepreneurs’ traits and motivation have a direct relationship to the start-up and continued success of new venture firms (Baum, Locke, 2004) which means more accurate definitions of traits responsible for entrepreneurial success are beneficial to investors, entrepreneurs, and the entire economic …

The Untapped Potential Of Introvert Leaders, Marina A. Pawlaczyk

Selected Honors Theses

Academic research shows that extroverts are generally seen as more productive and

effective leaders than their introvert counterparts because they possess the characteristics our society has so often revered (Grant, Gino, & Hofmann, 2009). With the rise of the “extrovert ideal” throughout our society, introverts are left wondering what role they play when it comes to leadership (Cain, 2013). Through examples of four successful introvert leaders (Susan Cain, Warren Buffett, Laura Bush, and Bill Gates), it can be derived that it is not the personality that makes the leader but, rather, the passion, drive, and self-actualization of the individual. With …