Psychology Commons^™

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler

Masters Theses

This present study used survey data from 31 employees working at 2 Chick-fil-A locations to assess the supervisor's perceived level of supervisor's level of servant leadership and how the level (a) affects coworker's perceptions of performance, (b) job satisfaction, and (c) relational trust amongst coworkers. The participants ranged in ages from 18-50. The average age for the participants was 26. The data for the study was collected through the distribution of surveys to individuals who currently work at Chick-fil-A. The two selected locations were approximately 300 miles apart in Virginia. The study employed quantitative research methods in order to collect …

Investing In Happiness: An Analysis Of The Contributing Factors To The Positive Professional Work Environment, Alena Naff

Masters Theses

The professional workplace is an environment prone to both jubilation and disdain. Research indicates that employees in a more positive work environment are more productive and satisfied in their work. Understanding the contributing factors to a positive work environment is the first step to creating a more satisfying workplace for employees. These contributing factors may be material or relational and hold different levels of influence. Guided by the theory of structuration, this study employed a three-phased Q-methodology, including a Q-sort questionnaire, semi-structured interviews, and a cluster analysis. Participants included the employees of the Southeastern region financial institution, BB&T. Two research …

Occupational Stress Levels And Perceived Stressors Of College Athletic Directors In The Midwest, Jennifer R. Venzon

Masters Theses

Increasing job responsibilities of athletic directors (ADs) may lead to higher occupational stress (OS) levels, and as a result, increased health risks. Identification of work stressors may help individuals to better prepare for their job requirements and cope with OS.

This study was designed to determine the effects of individual demographics on stress and to identify the perceived OS levels of ADs, their major stress-causing tasks and stressors. Surveys were sent to college athletic directors in the Midwest (N=72); 76.4% of the surveys were received (n=55).

The sample reported high degrees of stress evident in their profession, but indicated low …

A Comparison Of The Effects Of Two Individual Monetary Incentive Systems On Work Productivity: Piece-Work Pay Versus Base Pay Plus Incentives, Kirk L. Gillette

Masters Theses

This study compared the effectiveness of a piece-rate pay system in which 100% of the subject's pay was incentive-based with a base pay plus incentive system in which approximately 30% of the subject's pay was incentive-based. Two experiments were conducted. In each experiment, six subjects were exposed to both pay systems using a within-subject reversal design. Subjects participated in 6 to 9 three-hour sessions (Experiment 1) or 9 to 14 four-hour sessions (Experiment 2). Simulated bank checks with differing cash values were presented on a computer screen, and subjects entered the cash values using the computer keyboard. The dependent variable …

Management Morale And Performance In Education: A Case Study In Organizational Behavior, Triangulating Theory, Methodology And Social Reality, John W. Means

Masters Theses

No abstract provided.