Psychology Commons^™

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays

Honors Projects

While personality types are a popular topic in society today, many don't really understand what they mean and what implications they can have. This project combines the disciplines of both management and psychology, seeking to educate managers on how the two personality traits of introversion and extroversion can impact their ability to effectively manage employees in the workplace. It is presented in the form of a blog, each post identifying and answering an anticipated question that a manager would have while integrating personality considerations into their job practices. Also included are reviews on popular non-fiction books that are recommended for …