Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Psychology
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Honors College Theses
Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.
Don't Google It! Appeal To Students' Passions To Inspire Information Literacy, Ellen B. Derwin Ph.D.
Don't Google It! Appeal To Students' Passions To Inspire Information Literacy, Ellen B. Derwin Ph.D.
Georgia International Conference on Information Literacy
Who doesn’t love Google? Yet in courses all across disciplines at colleges and universities, faculty struggle with assigning work that requires research. Why? Students immediately Google (or use another search engine) to seek information and often ignore requirements to seek information that is relevant, credible, accurate and evidence-based. Despite partnering with librarians, grading with information literacy as a high priority, and guiding students to seek appropriate sources, googling without critical thinking happens on a regular basis. At Brandman University, this frustration for faculty occurs throughout the curriculum, even in courses such as Critical Thinking, Student Success, and Information Literacy, which …