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Full-Text Articles in Psychology
Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford
Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford
Marriott Student Review
A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.
A Survey Of Addictive Software Design, Chauncey J. Neyman
A Survey Of Addictive Software Design, Chauncey J. Neyman
Computer Science and Software Engineering
The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases …
Behavioral Finance And Its Impact On Investing, Jordan Fieger
Behavioral Finance And Its Impact On Investing, Jordan Fieger
Senior Honors Theses
The field of behavioral finance has seen incredible growth over the past half century as it has explored the effect that cognitive psychological biases can have on investors’ financial decisions. Behavioral finance stands in stark contrast to the efficient market hypothesis, as it attributes market inefficiencies to investors who are not perfectly rational human beings. It offers a solution to the observed 3.5% gap that active equity investors miss out on in the market compared to passive index funds, which it attributes to their emotions and psychological biases. These common human biases can be grouped into five major categories: heuristics, …
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Cultural Diversity In Student Ministry Leadership, Steven Zhou
Cultural Diversity In Student Ministry Leadership, Steven Zhou
Seaver College Research And Scholarly Achievement Symposium
In an attempt to contribute to how ministries and Christian academia is addressing issues of diversity, I am conducting a study to analyze correlations between ethnicity and styles/values of leadership. The goal is to uncover whether or not a particular ethnicity generally prefers one style of leadership over another. Past research on the subject has already seen that, in the business world, certain practices work better than others. For example, those from an Asian culture are more likely to prefer formality and authority as opposed to the collaborative and relationship-oriented style of leadership found in America. I will contribute to …