Psychology Commons^™

Towards Algorithmic Justice: Human Centered Approaches To Artificial Intelligence Design To Support Fairness And Mitigate Bias In The Financial Services Sector, Jihyun Kim

CMC Senior Theses

Artificial Intelligence (AI) has positively transformed the Financial services sector but also introduced AI biases against protected groups, amplifying existing prejudices against marginalized communities. The financial decisions made by biased algorithms could cause life-changing ramifications in applications such as lending and credit scoring. Human Centered AI (HCAI) is an emerging concept where AI systems seek to augment, not replace human abilities while preserving human control to ensure transparency, equity and privacy. The evolving field of HCAI shares a common ground with and can be enhanced by the Human Centered Design principles in that they both put humans, the user, at …

The Value Of Mentoring In Living Out Your Calling, Megan Benzing

CGU Theses & Dissertations

The COVID-19 pandemic has altered the way people think about the role that their job plays in their life. There is a greater desire for purposeful work and engaging in a role that positively impacts society, or more simply, to perceive and live a calling. One perceives a calling when they know the occupation that they were destined for or that fits with their values, where their strengths and passions are leveraged, and the job is prosocial in nature. However, perceiving this calling is only a piece of it, as one needs to work in a role where they actively …

Assessment Of Founders In Venture Capital Investment Decisions, Gregory Gerald Hennessy

CGU Theses & Dissertations

This manuscript documents a research project that employs grounded theory to determine what criteria contemporary investors in early-stage startups use to assess founders. One of the first questions posed by entrepreneurship researchers - even before entrepreneurship had formalized as a field - was, what criteria do investors consider when making investments in startups? Initially, the central concern was whether it was the founder(s) or the business model, often characterized as the “jockey” or the “horse.” From the start, it was generally accepted that the founder was the primary consideration, especially in early-stage ventures. Nonetheless, while business model considerations were parsed …

The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin

CMC Senior Theses

The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …

Remodeling The Closet: The Individual And Organizational Correlates Of Workplace Sexual Identity Management, David M. Mendelsohn

CGU Theses & Dissertations

The strategies by which sexual minority employees manage their sexual identities in the workplace have long been a subject of inquiry. Extant research has long recognized that these employees potentially engage in several different strategies for workplace sexual identity management (e.g., actively concealing their identity vs. disclosing their identity), models of sexual identity management tend to focus only on factors that influence disclosure decisions. The current series of two survey studies explored the broader organizational correlates of three workplace sexual identity management strategies: general outness, concealment, and disclosure, as well as whether differences existed based on gender and sexual identity …

Attracting Applicants With Corporate Social Responsibility: A Social Dilemma Perspective, Shin Han

CGU Theses & Dissertations

There has been a surging interest in Corporate Social Responsibility (CSR) in society, and business leaders perceive that CSR is essential in business operations. However, CSR can lead to unsatisfactory outcomes when not appropriately understood or practiced. Therefore, I conducted two studies to provide an alternative CSR perspective (Study 1) and empirically test how firms can benefit the most from CSR in applicant attraction (Study 2). In Study 1, I analyzed CSR as an organizational social dilemma (Rockmann & Northcraft, 2018), where the conflicts among stakeholders and between short- and long-term outcomes are inevitable. To minimize these conflicts, firms need …

Source Credibility And Persuasive Communication: Effects On Social Media Influencers, Influencer Marketing, And Consumer Attitude Change, Isabelle Jia

CMC Senior Theses

Social psychology has long been researching how source credibility influences persuasive communication. With the world transitioning into a society interested in digital consumption, communication, and connection, this paper serves as a literature review of how different characteristics of source credibility can aid influencer credibility through various modes of social media messaging. The examination of three source credibility characteristics: 1) expertise, 2) trustworthiness, and 3) likability showcase how social media influencers can establish credibility with their consumers and build further connections with them. The results underline the importance of source credibility in influencing consumer attitude change and behavior over continued exposure …

Cross-Cultural Examination Of Vacation Policy On Employee Satisfaction And Happiness, Ketan D. Parekh

CMC Senior Theses

With the advent of technological advancement, entrepreneurship, and a higher emphasis on meritocracy, societies across the globe have experienced intense competition to outdo one another. This has pushed companies to place increased importance on worker productivity; large and small companies want to see their employees work harder, longer, and faster. With this increased demand for work, companies today are making sure they have suitable reward systems to ensure worker satisfaction and quality work production. However, what these reward systems look like and how they function contrast significantly across cultures, especially as it pertains to corporate leave policies. This thesis examines …

Cultivating Early Career Teachers’ Purpose: A Mechanism To Sustain Early Career Teachers’ Commitment To The Profession, Neesha Yatin Daulat

CGU Theses & Dissertations

The attrition rate of early career teachers is high. In fact, the government spends $2 billion annually to replace teachers in the first five years of their tenure (Alliance for Excellent Education, 2005). The purpose of this dissertation is two-fold: 1) to test the relationship between purpose, psychological well-being, and affective commitment to the profession, and 2) to design and examine the impact of a purpose-centered intervention in a sample of early career teachers in their first or second year of teaching, in the northeast. Study 1 examined the relationship between early career teachers’ purpose, psychological well-being, and commitment to …

Career Funneling, Perceptions Of Success, And Their Impact On College Students At Scripps, Pitzer, And Claremont Mckenna Colleges, Carina A. Schick

Scripps Senior Theses

The U.S. News top college ranking lists have created a narrowing definition of collegiate and career success. Students are told an elite education is the ticket to a successful life, one filled with a high achieving career, meaning, and happiness. Through peer, familial, and media interfaces students are inundated with societal definitions of success such as fame, wealth, and status. Socialization primes adolescents to work towards these goals. This idealized type of success is only accessible to a select few, leading to dissatisfaction and creating pressures on students to work towards their college admission at early ages. This thesis examines …

Investigating Metacognitive Fluency As A Judgment Cue In Choice Overload, Michael R. Ho

CGU Theses & Dissertations

Choice overload describes the finding that individuals report being less satisfied and defer choice more often when choosing from larger rather than smaller choice sets. Researchers have proposed various theoretical models to account for this phenomenon; however, these models have yielded conflicting results. Critically, little research has sought to identify the cognitive mechanism underlying choice overload. The present study reviews models of choice overload and offers a more parsimonious account of choice overload. More specifically, metacognitive fluency, or the subjective interpretation of choice difficulty, plays a critical role during choice and may account for conflicting results in current choice overload …

Integrating Coaching And Self-Determination Theory: The Development And Validation Of The Managerial Coaching Questionnaire, Hunter Thomas Black

CGU Theses & Dissertations

Despite increasing practitioner application and decades of research on the topic of managerial coaching, the topic continues to lack conceptual clarity, foundational theory, and sound measures. As a result, there is little understanding of the underlying psychological mechanisms connecting coaching behaviors to employee outcomes. This dissertation develops a new theory-based framework and survey measure of managerial coaching behaviors (the managerial coaching questionnaire; MCQ) grounded in self-determination theory (Deci & Ryan, 1985; Ryan & Deci, 2000). Time-lagged results support the theoretical propositions of the framework with results showing a positive relationship between the MCQ and employee wellbeing mediated by employee need …

Knowledge Boundaries Shape The Cognitive And Structural Foundations Of Innovation: Dyad-Level Expertise Exchange In Teams Of Specialists, Daniel Jordan Slyngstad

CGU Theses & Dissertations

Innovation in academia and industry is increasingly achieved via complex problem solving in teams making use of knowledge from multiple areas of expertise. These expertise-diverse teams have proliferated in response to the demands of contemporary knowledge work, and members often possess intellectually distant skillsets that impose novel constraints on the means by which they must collaborate—in particular, they must rely more on distributed taskwork. Yet, research continues to place emphasis on the goal of enabling teams to achieve innovation by increasing knowledge shared in common, overcoming obstacles to cognitive parity, or via sustained periods of problem solving by the team …

The Changing Nature Of Work, Leadership, And Organizational Culture In Future Ready Organizations, Saloni Dhir

CMC Senior Theses

Abstract

The relationship between individual and organizational performance is a key challenge for leaders in modern organizations, especially with the current disruption in technology and innovation. This thesis is a literature review and compilation of the relevant empirical evidence on various processes of industrial groups and organizational characteristics such as the changing nature of work, leadership, and company culture in detail. I investigate the complex challenges that millennials and organizations are facing in the current VUCA work environment as well as their potential responses to these changes. I map out the evolution of the concept of work and compare changes …

How Organizations And Their Brands Leverage Marketing Partnerships To Enhance Their Success: The Guidelines To Navigating Both Reaffirming And Repositioning Strategic Partnerships, Remi A. Edwards

CMC Senior Theses

Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals.

From Yosemite To A Global Market: How Patagonia, Inc. Has Created An Environmentally Sustainable And Socially Equitable Model Of Supply-Chain Management, Mary-Clare Bosco

Pomona Senior Theses

There is an urgent pressure of the time (2016) to re-evaluate our patterns of consumption to adapt to changing climates and reduce waste and pollution. Because an immediate restructuring of global production strategies is not likely any time soon, industrial innovators are finding new ways of redesigning supply-chain management in efforts to move towards environmentally sustainable business in which all manufacturing practices are transparent. Patagonia, Inc. is a testament to the often-debated question of economic value in green business practices, and this thesis acts as an outline as to how they arrived at such an impressive presence in the business …

The Role Of Disruptive Innovation, Personality Characteristics, And Business Models On Entrepreneurial Success, Will Shannon

CMC Senior Theses

Disruptive Innovation, according to the term’s founder Clayton Christensen, is defined as a specific type of innovation that is able to capture the lower-end of the market through quality, feature, or cost differences and leverage this position to achieve higher market share. Entrepreneurs who utilize disruptive innovation strategies have been historically able to create products and services that achieve massive financial and cultural success. Theories of personality characteristics have been previously applied to entrepreneurial activities, but not used to bridge the gap between developmental experiences and market success. Cross-industry analysis of ten top entrepreneurial business leaders from retail, food services, …

Who Will Be The First To Buy Autonomous Vehicles? An Application Of Everett Rogers’ Diffusion Of Innovations Theory, Reilly Jackson Umberger

CMC Senior Theses

Autonomous, otherwise known as self-driving, vehicles represent the future of transportation. Vehicles that drive themselves offer far reaching benefits from increased leisure and productivity for individuals to significant improvements in congestion and infrastructure for governments. The autonomous car will radically change the way we look at transportation, and they are right around the corner. However, the question remains: are we ready? Are we, as a society, ready to hand over the steering the wheel and trust autonomous vehicles with our safety? This paper predicts how the autonomous car will spread through society by analyzing and applying the product qualities and …

Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong

CMC Senior Theses

In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and …

Transformational Leadership In The World Of Sales, Dalton R. Barnes

CMC Senior Theses

It takes a very specific type of person to be successful in sales; this makes recruiting and retaining effective employees a difficult task for companies in this field. Because finding and training these people is such a challenging task, it is in the best interest of companies to invest in training and developing their employees to be successful and avoid burning out. Bass and Riggio (2006) would note that in a field with such a high burnout rate, a transformational sales leader is important because they are generally able to build stronger follower loyalty, commitment, and satisfaction than their non-transformational …

Employee Engagement: Restoring Viability To A Corporate Cliché, Madeline G. Crawford

CMC Senior Theses

Employee engagement has taken over the corporate world. Whether it is the media, consulting firms, business leaders or human resources, everyone is talking about it. Despite the buzz in the corporate world and millions of dollars pumped into the industry, employee engagement has remained relatively unchanged and our comprehension of it is hazy. Examining the concept of employee engagement from conceptualization to present day helps provide a solid understanding of its foundation and where major evolutionary failings occurred. Prompted by Gallup’s takeover of the concept – from packaging, selling, measuring and intervening – the essence of employee engagement has been …

Reducing Employee Turnover In The Big Four Public Accounting Firms, Erin L. Maclean

CMC Senior Theses

Employee turnover is extremely costly to any business in terms of training costs and loss of pertinent knowledge and experience. This paper explores the contributors to the high rates of employee turnover seen in public accounting by focusing on the Big Four accounting firms, Deloitte, EY, KPMG, and PricewaterhouseCoopers. Employee retention is a factor of corresponding employee motivation, as seen through the analysis of popular motivational theories and their applications to a career in public accounting. This paper also delves into the possible contributors to the differences in retention rates between males and females in this occupation. Lastly, an analysis …

A Historical Review Of Five Of The Top Fast Food Restaurant Chains To Determine The Secrets Of Their Success, Alex Leon Lichtenberg

CMC Senior Theses

The primary goal of this paper is to critically examine five of the top nine US fast food chains to look at their history and to determine what factors have lead to their massive success. The companies that will be analyzed include: McDonald's, Taco Bell, Kentucky Fried Chicken, Domino's Pizza, and Subway. Similarities and differences of these companies are compared and contrasted throughout the paper and clearly demonstrate how each company has managed to capture and maintain major market share in their respective food categories. Areas that are examined range from product quality to to business models to consumer psychology. …

Weiser Carrots And Sticks: Motivation Beyond Money At The Shakedown Café, Julian A. Martinez

CMC Senior Theses

It is generally assumed that monetary incentivization is the most effective means of motivating organizationally-beneficial behaviors. Individuals, under this line of thought, pursue their own objective self-interest above all else. However, evidence is being uncovered that indicates that human motivation may be a much more complicated facet of the human psyche. The purpose of this study is to examine the deeper underpinnings that drive people work that might lie beyond financial rewards. In order to do this, the Shakedown Café, a student-run restaurant on Pitzer College’s campus, will be examined. This specific organization is of particular interest because it does …

Managing The Millennials: Employee Retention Strategies For Generation Y, Nicholas W. Thompson

CMC Senior Theses

This paper provides a comprehensive analysis of Millennials' beliefs and attitudes and how that will affect their conception of the employer-employee psychological contract. This analysis should provide a greater understanding of how the childhoods of Millennials have affected their attitudes for life and career aspirations. Further, it explores retention strategies for workplace culture, management style, and growth and advancement.

Emotional Brand Attachment: Marketing Strategies For Successful Generation, Katie Bilotti

CMC Senior Theses

Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than functional, characteristics. Emotional brand attachment is defined as the bond that connects a consumer with a specific brand by involving feelings of affection, passion, and connection. When established, emotional brand attachment is a powerful tool for building brand equity and influencing the purchasing decisions of consumers. This paper explores the marketing tactics utilized by Dove brand and …

A Theory Of Mental Credit, Jason Soll

CMC Senior Theses

Many philosophical subjects attempt to analyze the basis of human welfare. Theories of desert, distribution of property, and happiness tend to dominate philosophical discourse. Mental credit, which is the mental acquisition of credit for one’s accomplishments and the satisfaction one derives from this credit, is absent from this discourse despite its underlying role in the way people think about their lives. Mental credit is an eternal cognitive good that deserves thoughtful attention and pious decisions for implementation. The following theory of mental credit seeks to serve as a unifying theory for the mental calculations that guide life’s most imperative decisions, …

Understanding The Effects Of Diversity In Mission From A Social Science Perspective, David R. Dunaetz

CGU Faculty Publications and Research

This study presents an overview of the results of empirical studies concerning diversity in work teams. Although these studies have most often been carried out in secular contexts, they support perspectives of human nature that are consistent with the biblical themes found associated with the Tower of Babel (the Similarity/Attraction Perspective) and Paul's metaphor of the Body of Christ and spiritual gifts (the Information/Decision Making Perspective). Key concepts are explained, including the measurement of diversity and team performance, task and relationship diversity, faultlines, cultural versus non-cultural diversity, and status. When the results of the various diversity studies are combined, it …

Eliciting User Requirements Using Appreciative Inquiry, Carol Kernitzki Gonzales

CGU Theses & Dissertations

Many software development projects fail because they do not meet the needs of users, are over-budget, and abandoned. To address this problem, the user requirements elicitation process was modified based on principles of Appreciative Inquiry. Appreciative Inquiry, commonly used in organizational development, aims to build organizations, processes, or systems based on success stories using a hopeful vision for an ideal future. Spanning five studies, Appreciative Inquiry was evaluated for its effectiveness with eliciting user requirements. In the first two cases, it was compared with traditional approaches with end-users and proxy-users. The third study was a quasi-experiment comparing the use of …

Long Distance Managerial Intervention In Overseas Conflicts: Helping Missionaries Reframe Conflict Along Multiple Dimensions, David R. Dunaetz

CGU Faculty Publications and Research

Effective ways of conflict management must be found for missionaries when no trusted mediator in the region is available. Home office management or leaders in other regions can intervene through context rich media, such as the telephone and video conferencing, to provide help. Intervention through context poor media, such as email, is much less likely to succeed. Effective managerial intervention involving interaction with each party can lead to reframing the conflict into an opportunity to cooperate and find mutually beneficial solutions. The manager can present information, ask questions, and help the parties see that resolution is possible by addressing key …