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Full-Text Articles in Psychology
Testing The Common-Mechanisms Theory Of False Hearing And False Memory: The Roles Of Executive Functioning And Inhibitory Control, Eric Failes
Arts & Sciences Electronic Theses and Dissertations
Recent studies have shown that older adults are more susceptible to context-based misperceptions in hearing than are younger adults, a phenomenon that has been referred to as false hearing (Rogers et al., 2012; Sommers et al., 2015). The authors of these studies have noted similarities between false hearing and false memories (Jacoby et al., 2005), suggesting that the two phenomena may arise from similar cognitive mechanisms. The present dissertation project investigated similarities between false hearing and false memories. In Experiment 1, I directly compared susceptibility to false hearing and false memories in younger and older adults. I then investigated two …
Make My Memory: How Advertising Can Change Our Memories Of The Past, Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus
Make My Memory: How Advertising Can Change Our Memories Of The Past, Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus
Kathryn A. LaTour
Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. In Experiment 1, participants viewed an ad for Disney that suggested that they shook hands with Mickey Mouse as a child. Relative to controls, the ad increased their confidence that they personally had shaken hands with Mickey as a child at a Disney resort. The increased confidence could be due to a revival of a true memory or the creation of a new, false …