Psychology Commons^™

The Measurement Of Compulsive Buying And Its Application To Internet Buyers, Nancy Ridgway, Monika Kukar-Kinney, Kent Monroe

Nancy Ridgway

It has been more than 20 years since the issue of compulsive buying behavior was introduced to the consumer research literature (Faber, O'Guinn, &Krych, 1987). This pioneering research has helped to awaken researchers' interest in a troubling issue in consumer behavior. The incidence of compulsive buying ( CB) was estimated to range between 2 percent and 8 percent of consumers in the United States 15 years ago (Faber & O'Guinn, 1992). More recently, 5.8 percent of U.S. consumers were estimated to have CB (Koran et al., 2006). However, other researchers believe that these estimates are too low and that there …