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Players' Preference For Losses Disguised As Wins In Keno: A Concurrent Choice Procedure, Sarah Hall
Players' Preference For Losses Disguised As Wins In Keno: A Concurrent Choice Procedure, Sarah Hall
All NMU Master's Theses
Roughly 3% of American citizens are considered to be problem gamblers (NCPG, 2014). This compulsion can have a detrimental impact on the pathological gambler’s life. One factor that has been considered to lead to this compulsive gambling is the loss disguised as a win (LDW). These LDWs have been shown to increase slot machine playing in numerous studies. However, their effect has not been studied in connection to Club Keno, which is also a highly prevalent game. In 2017 the Michigan lottery took in over $600 million in revenue from Club Keno (FGSAD, 2017). The present study sought to determine …