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Can Instagram Do #Good? The Effect Of Instagram Advertising On Positive Body Image, Dhara Singh
Can Instagram Do #Good? The Effect Of Instagram Advertising On Positive Body Image, Dhara Singh
CMC Senior Theses
Research on the effects of social media and advertising on body image has predominantly focused on the negative impacts, with limited studies exploring the effects on positive body image. This study investigated whether body positive Instagram advertising images, which aim to promote body acceptance, increase positive body image compared to ideal or neutral (landscape) images. One hundred and thirty participants (66.2% female) were randomly assigned to an image condition and shown a series of neutral, ideal, or body positive Instagram images. Participants’ positive body image was then measured using the Body Appreciation Scale-2 (BAS-2) and Functional Appreciation Scale (FAS). A …