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Systemic Propaganda As Ideology And Productive Exchange, Gerald Sussman

International & Global Studies Faculty Publications and Presentations

Informed by the works of Marx and his progeny (Lukács, Gramsci, Althusser) as well as more recent marxian scholarship, the purpose of this paper is to explore the role of ideology and propaganda in the production and circulation of commodities and in the informalization of the contemporary workplace, particularly in the context of the promotional economy, politics, and culture of the United States. The heightened functions of media and communication technologies mark the pinnacle expression of late capitalism—the production, reproduction and colonization of the sphere of consciousness as a necessary condition for the maintenance of the corporate state as it …