Other Political Science Commons^™

Images, Art, And Paraphernalia: Analyzing Tactics Of The United Farm Workers And The Coalition Of Immokalee Workers, Felicia Viano

Student Scholar Symposium Abstracts and Posters

What do grapes and tomatoes have in common? Both of these foods have been or are major points of contention for influential farm worker movements. The United Farm Workers formed by Cesar Chavez, Dolores Huerta, and Gilbert Padilla in 1962 has become a hallmark of success in labor history. This movement used traditional yet innovative methods of social movement strategy, eventually branding themselves as a household name. The images and paraphernalia such as buttons, bumper stickers, and posters distributed during the Delano Grape Strike seemed like a simple concept at the time, but there were strategic decisions made to incorporate …