Other Political Science Commons^™

Lobbying On The German Federal Level: The Unknown Shift Through Digital Transformation, Kathrin Stürmer, Gearóid Ó' Súilleabháin, Pio Fenton, Lars Rademacher

Dept. of Marketing & International Business Publications

Against the background of technological change, increasing information flow, and a rising number of communication channels, new opportunities and challenges are arising for communication between interest groups and federal policymakers in Germany. To keep up with further technological developments and the increasingly fast-paced political communication system, it is crucial to analyze lobbying in the context of digital transformation in greater detail. Lobbying as a traditionally non-public part of political communication has been a challenging setting for research. Understanding the general contours of this activity is an important public need - especially for digital lobbying, where a lack of academic research …