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Kevin07, Web 2.0 And Young Voters At The 2007 Australian Federal Election, Dylan Kissane

Dylan Kissane

While Australian political parties have maintained official websites for some years, the 2007 Australian Federal election saw the first significant integration of Web 2.0 technologies into a national election campaign. The two major parties – the conservative Liberal Party and the socialist Labor Party – both embraced blogs, flash animation, online video and popular social networking sites in an attempt to win votes, particularly in the 18 to 35 year-old demographic. The Labor Party was far more successful in using Web 2.0 and their online efforts were judged to have played a large role in winning the absolute majority of …