International Relations Commons^™

Terrorist Celebrity: Online Personal Branding And Jihadist Recruitment And Planning, Ari Weil

Pomona Senior Theses

Shifts in culture and technology have changed the manifestation of celebrity in modern society, culminating in the practice of internet microcelebrity, where one views followers as fans, produces content consistent with a personal brand, and engages in strategic interaction with devotees. This thesis examines how those effects have also changed how terrorists present themselves and operationalize celebrity status. An original typology of terrorist celebrity is presented: traditional, martyr, and internet micro-celebrity. Two in-depth case studies of terrorist micro-celebrities are analyzed: Anwar al-Awlaki of Al Qaeda in the Arabian Peninsula and Junaid Hussain of the Islamic State. The case studies are …