American Politics Commons^™

A New Campaign Strategy Informed By Pragmatism: Running On A Platform Of Expanding Voting Accessibility, Aaron Martin, Zoe B. Pidgeon, Robert Calimente, Alexandra D'Antonio, Albi Taipi

Honors Scholarly Publications

Voter disillusionment is commonplace in the United States, with many eligible voters either choosing not to or altogether unable to exercise their right to vote. To the former, in 2016 alone, nearly 40 percent of eligible voters did not vote. Although it is an issue that extends to the health of a democracy, voting itself is not one that is central to campaign platforms, with candidates running on more high-profile issues such as healthcare or the economy. A solution to voter disillusionment is for pragmatically minded candidates to organize their campaigns around voter expansion as a means to build winning …