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American Politics Commons

Open Access. Powered by Scholars. Published by Universities.®

Minnesota State University, Mankato

2012

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Full-Text Articles in American Politics

A Functional Analysis Of 2008 And 2012 Presidential Candidacy Announcement Speeches, William L. Benoit, Mark Glantz Dec 2015

A Functional Analysis Of 2008 And 2012 Presidential Candidacy Announcement Speeches, William L. Benoit, Mark Glantz

Speaker & Gavel

This study investigates messages in the surfacing phase of the presidential campaign, through a content analysis of presidential candidacy announcement speeches from the 2008 and 2012 elections. This study applied the Functional Theory of Political Campaign Discourse to nine Democratic announcement speeches from 2008, 11 Republican announcement addresses from 2008, and 12 Republican announcement speeches from 2012. This work extends previous research on announcement speeches from 1960-2004 (Benoit, Henson, Whalen, & Pier, 2007). Overall, announcements from 2008 and 2012 used acclaims (75%) more than attacks (25%) or defenses (0.5%). The same announcements discussed policy more than character (58% to 42%); …


A Functional Analysis Of 2008 And 2012 Presidential Nomination Acceptance Addresses, William L. Benoit Dec 2015

A Functional Analysis Of 2008 And 2012 Presidential Nomination Acceptance Addresses, William L. Benoit

Speaker & Gavel

This study investigates the presidential candidates’ nomination acceptance ad-dresses in 2008 and 2012. This study applied Benoit’s (2007) Functional Theory of Political Campaign Discourse to the four Acceptances (one from McCain, two from Obama, and one from Romney). Traditionally the conventions kick off the general election campaign and the nominees’ acceptance addresses are high-lights of these events. This work extends previous research on acceptance ad-dresses speeches from 1952-2004. The speeches in 2008 and 2012 used acclaims (73%) more than attacks (27%) or defenses (0.5%). Incumbents acclaimed more, and attacked less, than challengers, particularly when they discussed their records in office …