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Articles 1 - 13 of 13
Full-Text Articles in American Politics
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
Speaker & Gavel
The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …
When Water Works: A Case Study Of Campaign Tears And The 2008 Presidential Election, Ryan Neville-Shepard
When Water Works: A Case Study Of Campaign Tears And The 2008 Presidential Election, Ryan Neville-Shepard
Speaker & Gavel
Since the fall of Senator Ed Muskie in the 1972 Democratic primary there has been an unwritten rule that political candidates should avoid crying. However, four presidential candidates cried in ten separate incidents during the 2008 election cycle, with only three episodes receiving negative attention. Addressing this inconsistency in the “Muskie rule,” in this essay I argue the effect of crying on a political candidate’s image is not well understood. As such, this essay develops and applies a framework for comprehending when crying will likely trigger a public relations crisis, and when it might actually benefit a candidate.
A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz
A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz
Speaker & Gavel
This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …
A Functional Analysis Of 2008 And 2012 Presidential Candidacy Announcement Speeches, William L. Benoit, Mark Glantz
A Functional Analysis Of 2008 And 2012 Presidential Candidacy Announcement Speeches, William L. Benoit, Mark Glantz
Speaker & Gavel
This study investigates messages in the surfacing phase of the presidential campaign, through a content analysis of presidential candidacy announcement speeches from the 2008 and 2012 elections. This study applied the Functional Theory of Political Campaign Discourse to nine Democratic announcement speeches from 2008, 11 Republican announcement addresses from 2008, and 12 Republican announcement speeches from 2012. This work extends previous research on announcement speeches from 1960-2004 (Benoit, Henson, Whalen, & Pier, 2007). Overall, announcements from 2008 and 2012 used acclaims (75%) more than attacks (25%) or defenses (0.5%). The same announcements discussed policy more than character (58% to 42%); …
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Speaker & Gavel
The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.
Newspaper Coverage Of The 2008 General Election Presidential Campaigns, William L. Benoit, Jayne R. Goode, Mark Glantz
Newspaper Coverage Of The 2008 General Election Presidential Campaigns, William L. Benoit, Jayne R. Goode, Mark Glantz
Speaker & Gavel
News coverage of political campaigns is very important to the political campaign process. Some voters pay little attention to debates or other sources of information about the candidates and their policies. The news is one important source of this information. Newspapers can also supplement and reinforce the information possessed by voters who do attend to campaign messages. This study content analyzed news coverage of the 2008 general election presidential campaign (New York Times, Washington Post, USA Today). Horse race coverage was most common topic (45%), followed by themes about character (32%), and policy (23%). The tone of newspaper coverage was …
A Functional Analysis Of 2008 And 2012 Presidential Nomination Acceptance Addresses, William L. Benoit
A Functional Analysis Of 2008 And 2012 Presidential Nomination Acceptance Addresses, William L. Benoit
Speaker & Gavel
This study investigates the presidential candidates’ nomination acceptance ad-dresses in 2008 and 2012. This study applied Benoit’s (2007) Functional Theory of Political Campaign Discourse to the four Acceptances (one from McCain, two from Obama, and one from Romney). Traditionally the conventions kick off the general election campaign and the nominees’ acceptance addresses are high-lights of these events. This work extends previous research on acceptance ad-dresses speeches from 1952-2004. The speeches in 2008 and 2012 used acclaims (73%) more than attacks (27%) or defenses (0.5%). Incumbents acclaimed more, and attacked less, than challengers, particularly when they discussed their records in office …
Survival Strategies In Solidly Partisan States An Analysis Of Centrist Appeals In 2012 U.S. Senate Debates, Matthew L. Spialek, Stevie M. Munz
Survival Strategies In Solidly Partisan States An Analysis Of Centrist Appeals In 2012 U.S. Senate Debates, Matthew L. Spialek, Stevie M. Munz
Speaker & Gavel
With the growing number of centrist senators diminishing on Capitol Hill, the next few election cycles will be crucial to the survival of this moderate group of lawmakers. Campaign debate scholars should investigate how vulnerable incumbents construct a centrist issue agenda and image to connect with voters in states ideologically incongruent with the incumbents’ parties. In doing so, debate scholars will also fill the lack of lower-level debate research. Utilizing both quantitative and qualitative methods, this analysis examined the debate appeals of Sens. Claire McCaskill (D-MO) and Scott Brown (R-MA). Findings suggest McCaskill’s issue agenda was congruent with a centrist …
News Coverage Of The 2008 Presidential Primaries, William L. Benoit, Corey Davis, Mark Glantz, Jayne R. Goode, Leslie Rill, Anji Phillips
News Coverage Of The 2008 Presidential Primaries, William L. Benoit, Corey Davis, Mark Glantz, Jayne R. Goode, Leslie Rill, Anji Phillips
Speaker & Gavel
President George W. Bush was completing his second (and final) term in office and Vice President Dick Cheney decided not to run for president. Thus, the 2008 American presidential primary is the first “open” campaign (with no sitting president or vice president competing) since 1952 with highly competitive primaries for both major political parties. This study uses content analysis to investigate news coverage (national newspapers, network television news, and local newspapers) of the 2008 American presidential primary campaign. Most themes in the news concerned the horse race (66%) with somewhat more emphasis on the candidates’ character (18%) than their policy …
Bully Or Dupe?: Governor Chris Christie’S Image Repair On The Bridge Lane Closure Scandal, William L. Benoit
Bully Or Dupe?: Governor Chris Christie’S Image Repair On The Bridge Lane Closure Scandal, William L. Benoit
Speaker & Gavel
In 2013, two lanes leading to the George Washington Bridge – the busiest in the nation – in Fort Lee, NJ, were closed. In January of 2014, it emerged that Christie’s Deputy Chief of Staff Kelley instigated this problem. Governor Christie was accused of retaliating against Fort Lee’s Mayor Mark Sokolich, who had not endorsed Christie’s re-election bid. Christie fired Kelley, held a press conference, and apologized to Sokolich and the people of Fort Lee. Christie’s primary strategies were mortification and corrective action, but he also used denial, differentiation, minimization, and defeasibility to deal with this situation. Minimization was interesting …
Foreign Policy Rhetoric In The 1992 Presidential Campaign: Bill Clinton’S Exceptionalist Jeremiad, Jason A. Edwards
Foreign Policy Rhetoric In The 1992 Presidential Campaign: Bill Clinton’S Exceptionalist Jeremiad, Jason A. Edwards
Speaker & Gavel
This essay examines presidential candidate Bill Clinton’s rhetoric regarding America’s role in the world during the 1992 presidential campaign. Despite the fact that foreign policy was George H.W. Bush’s strength during the campaign, candidate Clinton was able to develop a coherent vision for America’s role in the world that he carried into his presidency. I argue he did so by fusing together the American exceptionalist missions of exemplar and intervention. In doing so, Clinton altered a tension embedded in debates over U.S. foreign policy rhetoric. To further differentiate his candidacy from President Bush, Clinton encased this discourse within a secular …
Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard
Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard
Communication and Theater Association of Minnesota Journal
The 2006 midterm election marked perhaps the first time that the American public held the Bush administration accountable for its controversial actions. Various explanations have been offered for the backlash, ranging from public concern about the war to disgust over sex scandals involving prominent conservatives. In this essay, through analysis of vernacular discourse appearing in letters to the editor from USA Today, I argue that the election results stemmed from Bush’s weakening credibility – in respect to the dimensions of honesty, competence, and moderation – which limited the effectiveness of his rhetoric that was so powerful since September 11th.
The Triad Of Evil And The Bush Incumbency: Convergence, Competition, And Cooperation, Meryl J. Irwin Carlson
The Triad Of Evil And The Bush Incumbency: Convergence, Competition, And Cooperation, Meryl J. Irwin Carlson
Communication and Theater Association of Minnesota Journal
In this essay, I analyze discourses circulating during the 2004 re-election campaign of George W. Bush and Dick Cheney as a means to explore the interactions of three tropes of “evil” as identified by James P. McDaniel (2003). In the months between September 11, 2001 and November 2, 2004, the tropes of “Evil-in-itself,” “Evil-for-itself,” and “Evil-for-others” converged, combined, and competed in the culmination of criticism leveled at the Bush-Cheney campaign regarding the screening of entrants into events and rallies. Integral to this interaction is the articulation of American democracy with capitalism, as theorized by Kenneth Burke (1969). Ultimately, I argue …