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Full-Text Articles in American Politics
To Answer, Or Not To Answer - That Is The Question Of The Hour: Image Restoration Strategies And Media Coverage Of Past Drug Use Questions In The Presidential Campaigns Of Bill Clinton And George W. Bush, Shari Veil
Speaker & Gavel
This study analyzed the relationship between image restoration strategies and media coverage, specifically, the image restoration strategies utilized by Bill Clinton in 1992 and George W. Bush in 1999 in response to questions of past drug use and the ensuing media coverage during the respective campaigns. A literature review of political apologia and image restoration strategies is presented, followed by potential explanations for the extensive media coverage of the drug issue. Articles published in 7 newspapers during the respective political campaigns were retrieved and textually analyzed to determine the candidates’ image restoration strategies. The reported presidential comments were then critically …
Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit
Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit
Speaker & Gavel
This study examines presidential general election television advertising (1952-2004), primary advertising (1952-2008), and non-presidential advertising from 2002 (gubernatorial, U.S. Senate, U.S. House) to understand the use of evidence (statements for which sources are provided) in such campaign messages. 8% of the themes in these spots were supported by evidence (that is, identified a source for a claim). However, the longitudinal presidential data suggests that evidence in advertising was rare until the 1990s, when Bill Clinton in particular employed a great deal of evidence in his spots. Although the appeals across all ads were mainly positive (70% of the themes in …