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Articles 1 - 4 of 4
Full-Text Articles in American Politics
Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit
Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit
Speaker & Gavel
This study examines presidential general election television advertising (1952-2004), primary advertising (1952-2008), and non-presidential advertising from 2002 (gubernatorial, U.S. Senate, U.S. House) to understand the use of evidence (statements for which sources are provided) in such campaign messages. 8% of the themes in these spots were supported by evidence (that is, identified a source for a claim). However, the longitudinal presidential data suggests that evidence in advertising was rare until the 1990s, when Bill Clinton in particular employed a great deal of evidence in his spots. Although the appeals across all ads were mainly positive (70% of the themes in …
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
Speaker & Gavel
The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …
A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz
A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz
Speaker & Gavel
This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Speaker & Gavel
The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.