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Social Influence and Political Communication

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How Can Social Media Improve Youth Voter Engagement?, Anton M. Kopti Apr 2023

How Can Social Media Improve Youth Voter Engagement?, Anton M. Kopti

Honors Projects

This study examines the impact of social media on political engagement and its potential to strengthen democratic participation, focusing on the nonpartisan Valley Votes Project. By implementing literature-based social media tactics, the project aims to measure the success of each tactic based on digital interaction and viewership. The findings suggest that social media can be an effective tool to promote youth civic engagement in the political process. The study concludes that further research is needed to explore the effectiveness of these methods in different contexts and settings. Ultimately, promoting youth civic engagement is essential for a healthy democracy, and social …