American Politics Commons^™

Early V. Election-Day Voters: A Media Profile, Mark D Harmon

Annual Research Symposium of the College of Communication and Information

Abstract

The researcher conducted a secondary analysis of three major surveys of voters: the 2008 National Annenberg Election Survey, and the 2007 and 2008 Cooperative Congressional Election Surveys. All three of these surveys had media components, making it possible to create a profile of significant media differences between Election Day voters and those who vote early.

Early voters, contrasted to those on Election Day, are super citizens—the kind of extremely likely voters campaigns seek out and contact. Early voters (at p < .0001 level of significance) were more likely to be contacted by campaigns by both mail and e-mail, and at a p < .05 level of significance were more likely to be contacted by campaigns face-to-face and by phone.

Early voters, compared to election-day voters, are more likely to mention News and Documentary among their top-four favorite types …

Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett

Chancellor’s Honors Program Projects

No abstract provided.