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Exchange: The Journal of Public Diplomacy

Journal

2011

Press conference

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Stretching The Parameters Of Diplomatic Protocol: Incursion Into Public Diplomacy, Shahidul Alam Jan 2011

Stretching The Parameters Of Diplomatic Protocol: Incursion Into Public Diplomacy, Shahidul Alam

Exchange: The Journal of Public Diplomacy

The end of the Cold War saw the United States retrenching its public diplomacy program. However, as the sole remaining superpower, it saw the opportunity to spread its values and ideals – particularly those of liberal democracy, human rights, and the free market economy – to those countries that were lacking in them. Paradoxically, intense public diplomacy efforts were required in pursuit of that objective. Traditional diplomats then began to take on public diplomacy functions, but, in so doing, often violated Article 41 of the 1961 Vienna Convention on Diplomatic Relations. They were mostly from the United States, while the …